Certified Public Relations Manager
CPRM is administered by AIBMC (The American Institute for Business Management and Communication) ; one of the most renowned institutes in business management and communications in the United States. By earning CPRM candidates demonstrate that they have mastered the Business Communication body of knowledge, obtained the skills of public relations, and committed to AIBMC core values and code of ethics.
CPRM Certificate Preparation
If you are studying in order to prepare for the CPRM exam; AIBMC provides candidates with training sessions for many of the exam questions. AIBMC also provide thorough training for the exam modules using its learning system through authorized training providers and prometric centers worldwide.
AIBMC CPRM Recertification
Once you have passed the CPRM exam and received your certificate, you will need to stay up to date on developments in business communication practices. To prove you have maintained and updated your public relations knowledge and skills, AIBMC requires that you recertify every 4 years. (please refer to recertification for more info)
Requirement:
A passing score on the CPRM Examination.
Bachelor Degree in any field and;
A minimum of 1 year experience in public relations/business communication or related field.
A Minimum of 25 hours of business communication approved training.
Exam Format:
The CPRM (Certified Public Relations Manager) examination is a 3-hour exam, multiple essay and case study questions (5-10 questions). The exam is given in booklet form.
Exam Outline:
Module 1 : Communication and the Roles of Public Relations
Module 2 : External Public Relations Sources
Module 3 : Working with Suppliers, Publishers, Printers, Photographers and Designers
Module 4 : Making Videos
Module 5 : Exhibitions and other Events
Module 6 : Promotions and Functions
Module 7 : Visits, Sponsorship and Educational Activities
Module 8 : Working with the Media
Module 9 : Public Relations: A Management Function
Module 10 : Ethics and Law
Module 11 : Communication Models and Theories
Module 12 : Research, Planning, Implementation and Evaluation
Module 13 : Crisis Communication Management
Module 14 : Management Skills Issues
Module 15 : Business Literacy
Module 16 : Media Relations
Module 17 : Using Information Technology Efficiently
Module 18 : Advanced Communication Skills
Module 19 : PR History Highlights
Module 20 : New Product Development
Module 21 : Product Management
Module 22 : Advertising and Promotion
